New Super Bowl LV logo leaked, and it's not good

super bowl logos
(Image credit: Sports

The Super Bowl is a big deal for lots of reasons, so you'd be forgiven for thinking that there'd be a huge budget to create an incredible brand identity. Not so, it seems. The latest logo for next year's Super Bowl LV in Tampa, Florida has just been leaked, and as logos go, it's pretty underwhelming (and that's us being nice). 

The new Super Bowl 2021 logo (above) looks almost exactly like the logo for this year (below). Neither is very exciting. And as Brits who haven't grown up watching the games, we have to admit that it took us a while to decipher it, and figure out that it says LV, not LIV (which is this year's Super Bowl). 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.