Genius optical illusion newspaper ad wows the internet

While it's often said that print is on the decline, we still see plenty of design genius of a more analogue nature. Here's an example that's been doing the rounds on Reddit for a while, and is once again blowing minds. It's an ad and an optical illusion in one – what's not to like?

What at first glance looks like your average page of newspaper ads actually contains a 3D kitchen hidden among the monochrome. The clever design was created for Centro Corona by Felipe Salazar, a Colombian designer, and it's so brilliant, we'd better start making a kitchen-shaped space in our roundup of the best print ads of all time. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.

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