These Nike sneakers don't exist, but everyone wants them

Nike NFT; Our Force 1 animation
(Image credit: Nike)

Think NFTs are over? Nike doesn't. The sports brand launched its new digital collectibles with .Swoosh late last year and is finally revealing its hand with the new Our Force 1 virtual sneakers. They don't exist physically, but are fast becoming a collector's item, just like the classic Nike Air Force 1 shoes. Just don't call them NFTs. Confused?

This digital collection celebrates 50 years of Nike design and harks back to the company's inception and that 1970s Nike manifesto that was absolutely wild to read. The Nike Air Force 1 Low has become one of the most iconic sneaker designs in history, and the new all-digital Our Force 1 champions this legacy for a new generation who only want to wear them online in virtual spaces. 

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Ian Dean
Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creativebloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and leading video game title Official PlayStation Magazine. In his early career he wrote for music and film magazines including Uncut and SFX. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on AI, digital art and video game art and tech, and more to Creative Bloq, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5. He's also a keen Cricut user and laser cutter fan, and is currently crafting on Glowforge and xTools M1.