I love this simple yet effective healthcare rebrand

Ostro branding
(Image credit: Ostro)

The world of US healthcare is complex, and often hard to navigate, which is why simple design and branding solutions stand out in this space. And a rebrand by Mucho has given life science software Ostro a head-turning new look.

Ostro aims to help patients navigate the US healthcare system, connecting people to the medicines and treatments that are best suited to them. Previously known as RxDefine, Ostro needed a new brand that clearly communicated its complex offering – and Mucho has clearly been reading some of the best branding books.

now (Image credit: Future)

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.