The new Papa Johns logo makes absolutely no sense

What a difference an apostrophe makes. Pizza chain Papa Johns has just revealed a brand new logo, doing away with decorative features in favour of a more minimal design. But it's perhaps the smallest change that makes the biggest difference – not just to the design, but to the entire meaning of the name.

With new colours, typography and illustration, the company has been given an entirely new brand identity. But it's the missing apostrophe that people are noticing, and with it the implication that Papa Johns no longer belongs to, er, Papa John himself. (Looking for design inspiration? Check out the best logos of all time.)

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.