Peter Rabbit leaps into an adorable modern redesign

The new Peter Rabbit logo.
(Image credit: Penguins Random House Childrem's/Create Future)

Thanks to Beatrix Potter's adorable illustrations and enchanting storytelling, Peter Rabbit has become one of the most beloved children's book characters. But as Peter turns 120, he has been given a modern makeover to remain "relevant and loved by the next generation."

One of the UK's most famous bunnies is about to hit his 120th birthday and to celebrate, Peter will be receiving a digital brand refresh. The updated logo will be rolling out across social media platforms and brand packaging in the lead up to the lovable rabbit's birthday in 2022. Fancy having a go at illustrating? Check out our guide on how to illustrate a children's book

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.