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Pokémon gets an unpopular new logo for its 25th anniversary

Pokémon
(Image credit: Pokémon)

In yet another reminder of how time passes, Pokémon is about to celebrate its silver anniversary. Yup, as of 2021, Pokémon will have been around for 25 whole years and the company has a new logo to celebrate – featuring everyone's favourite species, Pikachu. 

Unveiled for the Macy's Thanksgiving Parade, the new logo (see it below) riffs on the Pikachu character. It's the outline of Pikachu's face, with its signature red cheeks embellished with a 2 and a 5 (for 25, in case you were unsure). It needed to be iconic for such a milestone, but do you think it rivals the best logos of all time? We're not sure.

Pokémon

The 25th anniversary logo (Image credit: Pokémon)

The new logo has similarities to the 20th anniversary design (below), which also used Pikachu as its basis. But, while the new incarnation is super-simple with its block colour, the 20th anniversary version had a busy aesthetic, full of different Pokémon (check it out above). 

We have to say, we kinda prefer the last one. Though the new iteration is striking, we wonder if it could be a little too simple? Its basic design reminds us of ClipArt, which is reminiscent of its '90s roots. So you could say it makes sense...

Pokémon logo

The 20th anniversary version (Image credit: Pokémon)

It certainly caused a stir when unfurled on the giant banner above a crowd of dancing Pikachus. Pokémon teased what's to come with the below tweet, showing that there are big plans afoot to mark the quarter-century since Pocket Monsters Red & Green first launched in Japan in 1996. 

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Fans aren't sure about the new logo design, either.

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One even redesigned the logo in the style of the 20th anniversary version.

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What do you think? We are looking forward to finding out what's in store for fans during the celebrations. If the success of Nintendo's Game & Watch revival is anything to go by, the Pokemon team should look to its past to satisfy its fanbase. And whatever celebrations are in store next year, if they're in line with what was revealed today it's sure to be joyful and... yellow. Definitely yellow. 

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Georgia Coggan is a regular freelance contributor for Creative Bloq, who has also worked on T3 and Top Ten Reviews. With a particular interest in branding and retro design, Georgia writes about everything from logo design to creative technology, enjoys hunting down genuinely good deals and has even used her knowledge as an ex-teacher to create buying guides on products including children's books and bookcases. Tying these design interests together is an obsession with London Underground posters from the last century.