Samsung's bizarre camera phone concept could change everything

It's fair to say the 'notch' has its fair share of detractors. The design first appeared on Apple's iPhone X in 2017, and quickly achieved ubiquity across the smartphone market. But if you're one of the many who sees the notch as an unseemly blight on supposedly 'edge-to-edge' displays, Samsung's bizarre new invention could be music to your eyes.

Leaked patent filings have revealed that the company is working on a smartphone with an unusual-looking rotating pop-up camera. Pop-up smartphone cameras are nothing new – it's the rotating part that's curious here, and the strange new invention could end up seriously disrupting our best camera phones list. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.