In loving memory of the Apple Car

A close up of the 3D render of the Apple Car.
(Image credit: Vanarama)

We are gathered here today to remember the Apple Car. Rumoured for years, the California company's electric vehicle was set to challenge the likes of the Tesla Cybertruck and more in the EV market, bringing Apple design to the road for the first time. But alas, it is no more.

Reports suggest that, after a decade of R&D, Apple is now winding down its vehicle project, with more than 2000 staff set to move over to the company's AI divison (Apple is heavily rumoured to be going all in on AI as soon as this year). Yep, in other words, the Apple Car is yet another victim of AI. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.