"Car design used to be very shocking": How Lexus's "human-centric" design has evolved

(Image credit: Lexus)

Lexus has exhibited at Milan Design Week for almost 20 years, using the festival as a springboard to showcase various aspects of its design activities, from the Lexus Design Award to brand new vehicle concepts. This month, the company presented 'Time', an immersive art experience inspired by Lexus’s LF-ZC next generation battery electric vehicle concept. 

Featuring a light installation by Hideki Yoshimoto with the LF-ZC at its centre, the exhibition is designed to capture Lexus's "firmly human-centred philosophy," with a particular focus on the application of software and energy innovations to help "luxury to co-exist with carbon neutrality." (For more vehicular design inspiration, check out the best car logos on the road today.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.