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Sagmeister & Walsh create badges to inspire millennials to vote

In case you hadn't noticed, there's a presidential election coming up in the USA quite soon, and it's turning out to be one of the most contentious and divisive campaigns yet.

Never ones to shy away from sticky subjects, Sagmeister & Walsh (opens in new tab) have waded into the election with a new project: "Pins Won't Save the World". They've created a set of 40 illustrated badges with the aims of protesting against Donald Trump, encouraging people to vote for Hillary Clinton, and promoting love, tolerance and kindness.

Don't want a badge? Get some stickers instead!

Don't want a badge? Get some stickers instead!

Why badges? It's basically because enamel badges and patches are a hot trend right now, especially amongst those headline-grabbing millennials. And while millennials are largely very liberal, only 26 per cent of them voted in the 2012 election – amounting to around 48 million missed votes – and they're not actually that keen on Hillary Clinton.

Which, if you had your heart set on Bernie Sanders for president, probably seems a reasonable position to take. But with the polls narrowing and President Trump seeming like a possibility, Sagmeister & Walsh are out to try and motivate the millennials to register and vote for Hillary Clinton.

Hate stickers? How about some temporary tattoos?

Hate stickers? How about some temporary tattoos?

The eye-catching collection of badges – with some also available as patches, tees, posters and stickers, not to mention bumper stickers, and some awesome tattoos – features Sagmeister and Walsh's own designs, alongside contributions from a variety of their friends and colleagues including Brian Rae, Jean Jullien, Timothy Goodman, Olimpia Zagnoli, Ward Sutton, Will Bryant, Coucou Suzette, Adam JK, Ro & Co Studio, Jon Contino, and HORT.

Maybe some attractive patches? Just buy something, okay?

Maybe some attractive patches? Just buy something, okay?

They're available now from S&W's new ecommerce website (opens in new tab); get your orders in at the Pins Won't Save the World (opens in new tab) store, safe in the knowledge that they won't cost you a fortune. "We want everyone to be able to wear their heart (and politics) on their sleeves (or bags and jackets)," say S&W, "so merchandise will be priced low." All profits will be donated to Amnesty International's "The America I Believe In (opens in new tab)" campaign.

Well, it wouldn't be Sagmeister & Walsh without a bit of full-frontal nudity

Well, it wouldn't be Sagmeister & Walsh without a bit of full-frontal nudity

There's also an amazing-looking Instagram account (opens in new tab) showcasing the various badge design, that's well worth a follow. And while S&W are well aware that their pins won't change the world, they argue that wearing them will at least make them feel a little better. 

There's some great use of Instagram going on as well

There's some great use of Instagram going on as well

"And we think convincing our like-minded liberal friends (especially in swing states) to remember to register and vote for Hillary could make a world of difference," they add.

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Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.