Honestly, NeRF generative AI could be incredible

Shutterstock AI; a photo real scene created by AI
(Image credit: Shutterstock)

You may not have heard of NeRF but it's the hottest thing in CG and VFX right now, and simply it can render lifelike video scenes from video scans like no other tech. Every reflection is captured and it's, well, hard to tell real from CG. But it's (very) complex.

Which is why news that Shutterstock is partnering with Luma Labs AI, RECON Labs, and Volinga AI to create an AI tool to make NeRF (neural radiance fields) easier and more approachable for everyone, could be one of the biggest uses of AI to shake-up CG. With this news, and Autodesk adding AI to Maya, it looks like text-to-3D is the next big step in AI.

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Ian Dean
Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creativebloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and leading video game title Official PlayStation Magazine. In his early career he wrote for music and film magazines including Uncut and SFX. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on AI, digital art and video game art and tech, and more to Creative Bloq, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5. He's also a keen Cricut user and laser cutter fan, and is currently crafting on Glowforge and xTools M1.