The bold new Tabasco sauce branding is on fire

New Tabasco sauce branding
(Image credit: McIlhenny Company via Mrs&Mr)

Who doesn't love Tabasco sauce? It goes well with everything, from tacos to vodka to the ubiquitous food trend of the millennium, avocado toast. Celebrity chef Nigella Lawson even recommends keeping a bottle in one's handbag for emergencies. And while the brand's instantly recognisable for the shape of its bottles and its diamond label, it's now been given some extra kick with a full visual identity – and it's on fire. 

The ingredients for this blazing hot bevy of new Tabasco-flavoured assets? A new tagline, a bold colour palette, strong typography and improved photography. Beyond the famous bottle and label, the McIlhenny Company now has a modern, unified look for materials ranging from print ads to social media content, menus and more, refreshing a brand that dates all the way back to 1868. Looking for inspiration for your own work? See our guide to the best branding books and our roundup of more great examples of colour in branding.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.