This wild new TV is free to own – but at what price?

A 4K smart TV for free? There must be catch, right? Ilya Pozin's Pluto TV streaming company already provides free content supported by ads, but now Pozin's promising to make the hardware free too – and not just a bog-standard set. Telly will provide video calling, games, fitness programmes and more.

But indeed there is a catch. A Telly TV won't cost you a cent, but it will show you ads and take your data in return. The device has a second screen to beam advertising to you alongside other widgets. All day, every day (see our pick of the best TVs for a more traditional option).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.