The haters are wrong. Slack's new logo is an improvement

Just when you thought the internet might go a day without having a meltdown over something seemingly innocent, Slack came along and revealed its new logo. The workplace chat app unveiled its redesign yesterday as part of a general refresh, but judging by the negative reaction of social media, it looks like the multicoloured hashtag logo is going to be missed by many.

Created by the app's in-house design team in partnership with Michael Bierut and the team from Pentagram, the new logo design keeps the colourful palette we've come to associate with Slack, but it's traded the hashtag motif for a design that more closely resembles a pinwheel.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.