This luxurious typeface was 25 years in the making

When you’re working on a creative project, whether it’s an experimental piece of packaging design or an eye-catching concept for a vintage poster, it often helps to put the idea away for a while so you can let it gestate. That’s exactly what happened with FS Siena, the latest typeface from Fontsmith, which has been 25 years in the making.

First drawn by Fontsmith founder Jason Smith at the tender age of 18, FS Siena is an elegant font that balances classical proportions with modern, economical lines that make it perfect for high-end brands who want communicate both heritage and modernity.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.