Tiger Woods turns his back on his old logo

Tiger Woods and the old 'TW' monogram
(Image credit: Getty Images/Nike)

Tiger Woods announced his new "luxury lifestyle and fashion" brand Sun Day Red to much fanfare this week, introducing a clever new logo involving a tiger with fifteen stripes – representing each of his major title wins. But what about the old 'TW' logo that followed Woods through his partnership with Nike? He no longer has the rights to it – and nor does he want them.

“I don’t want it back,” Woods announced at a press conference yesterday. "I’ve moved on. This is a transition in my life. I’ve moved on to Sun Day Red, and we’re looking forward to building a brand that elicits excitement and is transformative." (Looking for design inspiration? Check out the best logos of all time.) 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.