Tiger Woods announced his new "luxury lifestyle and fashion" brand Sun Day Red to much fanfare this week, introducing a clever new logo involving a tiger with fifteen stripes – representing each of his major title wins. But what about the old 'TW' logo that followed Woods through his partnership with Nike? He no longer has the rights to it – and nor does he want them.
“I don’t want it back,” Woods announced at a press conference yesterday. "I’ve moved on. This is a transition in my life. I’ve moved on to Sun Day Red, and we’re looking forward to building a brand that elicits excitement and is transformative." (Looking for design inspiration? Check out the best logos of all time.)
