Apple's very first Vision Pro ad is a delightful iPhone throwback

iPhone and Vision Pro
(Image credit: Apple/Future)

Hot off the heels of announcing an official release date of 2 February, Apple has now dropped the very first ad for its Vision Pro headset. And perhaps in an attempt to position it as a product as revolutionary as the iPhone, the spot strongly echoes the very first iPhone ad from 2007.

Titled Get Ready, the spot features a montage of movie clips depicting characters placing various forms of goggles, headsets or helmets over their heads. From Obi-Wan Kenobi to Iron Man, it's a veritable who's who's of eyewear-repping heroes (no villains here, Apple famously won't let the bad guys anywhere near its products – a shame since Darth Vader would have looked right at home in this helmet-heavy ad).

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.