You won't believe this NFL team's new name and logo
(Don't worry – it's only temporary.)
Washington's NFL team announced this month that it would be dropping its name, Washington Redskins, as well as its logo. According to CNN, the team has faced building pressure to change the controversial name, which has long been denounced by Native American groups. The team has now announced a new name: Washington Football Team. How on earth did they come up with that?
If it sounds a little uninspired, don't worry – the name is only temporary. Pending adoption of a new name, the team will go by Washington Football Team for the duration of the 2020 NFL season. Also gone is the team's original logo (featuring a Native American in profile), replaced with a temporary logo (below). If the team is looking for tips for its new identity, our logo design guide is a great place to start.
Effective immediately, Washington will call itself the “Washington Football Team”, pending adoption of a new name, sources tell ESPN.This is not a final renaming and rebranding for team; this is the name it wants to use until pending adoption of a new name in the future. pic.twitter.com/sBs0Uo0ICmJuly 23, 2020
According to a blog post on the team's website, the temporary name and logo will allow the team "to undertake an in-depth branding process to properly include player, alumni, fan, community, and sponsor input". The team has begun a "50-day process" of retiring all previous Redskin branding from uniforms and physical spaces. The team also shared new uniform concepts (below) showing the temporary Washington Football team branding.
Fans have taken to Twitter to share their thoughts on the new name, with many amused by the apparent lack of thought that went into it. Even basketball player LeBron James had something to say about it:
Just waking back up from my pregame nap to see about The Washington Football team??? 🤣🤣🤣🤣🤣🤣. Is that real?? No way! Oh man they had a thorough intense long board meeting about that one huh. 🥴🤦🏾♂️July 23, 2020
Still, we can't help but admire the team's refusal to rush into a quick rebrand, and can forgive the slightly self-explanatory temporary name and logo. It'll be interesting to see what Washington Football Team eventually becomes – football team logos are incredibly precious to their fans, and redesigns can go either way. Some are popular, like the new logo for Iceland's national team, and some aren't – as LA Rams recently found out the hard way.
Read more:
- The Motley Fool's new logo is a fun-free zone
- Did Apple just accidentally confirm the new iPhone 12 design?
- Durex compares face masks to condoms in hilarious ad
Get top Black Friday deals sent straight to your inbox: Sign up now!
We curate the best offers on creative kit and give our expert recommendations to save you time this Black Friday. Upgrade your setup for less with Creative Bloq.
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.
Related articles
- Back to grunge: Why '90s aesthetics are making a comeback in 2025
- PUBG creator's new game engine lets you create 'an Earth-scale world generated in real-time' - and its free to try on Steam
- Did Lego drop a brick with its weird Marvel logo set?
- A designer has 'fixed' the controversial new Jaguar logo