Adobe brings exciting creativity tools to the Women’s FA Cup

England Women's football team
(Image credit: Chloe Kelly via Getty Images)

The Football Association has announced a three-year partnership with Adobe which will see the introduction of a suite of content creation tools used in the marketing of the Women's FA Cup. The partnership will encourage a new era of creativity using Adobe Express – an all-in-one AI content creation tool that hopes to raise the profile of the competition and increase fan engagement. 

With the popularity of women's football ever increasing, it's an exciting advancement to see the tournament sponsored by such a leading creative brand. I'm interested to see how the collaboration will advance the reach of women's football and how AI can be used to streamline creativity. (Take a look at our Adobe Creative Cloud discount page for the best Adobe deals). 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.