The WWF has a devastating take on the Twitter rebrand

The Twitter rebrand continues to create a blizzard of controversy. From the change in name to the crowdsourced generic logo, it's been a chaotic process. We've seen several big brands poke fun at X's name and logo, but the WWF has cleverly used it to communicate a far more serious message.

The German branch of the World Wide Fund for Nature has used an image showing the Twitter logo evolution over the years, with the new X logo representing a fatal end. While reminding us of the crisis faced by the world's wildlife, it's also another example of why the Twitter rebrand as X is so bad.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.