Glow-in-the-dark billboards shed light on new BMW

Inspiration
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published

The car giant celebrates the launch of the world’s first premium fully electric car with an illuminating poster campaign.

Out-of-home communications agency Posterscope has developed an illuminating billboard advertising campaign to promote the BMW i3, which is claimed to be the world’s first premium fully electric car.

Posterscope's Hyperspace division worked closely with BMW’s creative agency, WCRS, on the attention-grabbing campaign which incorporates ‘Halo’ lighting into customised billboard special builds to create an after-dark glow effect around 2D cut-outs of the i3.

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