6 travel posters that aren't what you think

Right now, London is the coolest city on the planet, and millions visit it every month. But there's a group of people who remain largely resistant to enjoy the UK capital's attractions, and that's Londoners themselves. To tempt them to explore what it has to offer, Transport for London (TfL) and M&C Saatchi have unveiled a colourful campaign entitled 'Without Leaving London'.

At first glance, the posters seem to be encouraging Londoners to travel the world and have new and exotic experiences - but then it becomes evident that these places are but a short train ride's distance within the capital itself.

Leading illustrators

Anyone who's ever lived in a large city, yet only ever visited its main attractions when entertaining visitors from out of town, will get the joke. And the artwork is beautifully executed, thanks to the talents of top illustrators Stanley Chow, Jack Hughes, Jack Hudson, Rob Bailey, Daniel Frost and Miguel Montaner.

The integrated campaign – running across press, outdoor (including digital), radio, content and digital display – will run until 7 September. There'll also be a takeover of Time Out magazine, with a co-branded landing page.

Poster designed by Rob Bailey

Poster designed by Rob Bailey

Poster designed by Jack Hudson

Poster designed by Jack Hudson

Poster designed by Daniel Frost

Poster designed by Daniel Frost

Poster designed by Miguel Montaner

Poster designed by Miguel Montaner

Poster designed by Stanley Chow

Poster designed by Stanley Chow

Have you seen an impressive poster campaign? Let us know in the comments!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity (opens in new tab), published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.