6 travel posters that aren't what you think

Right now, London is the coolest city on the planet, and millions visit it every month. But there's a group of people who remain largely resistant to enjoy the UK capital's attractions, and that's Londoners themselves. To tempt them to explore what it has to offer, Transport for London (TfL) and M&C Saatchi have unveiled a colourful campaign entitled 'Without Leaving London'.

At first glance, the posters seem to be encouraging Londoners to travel the world and have new and exotic experiences - but then it becomes evident that these places are but a short train ride's distance within the capital itself.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.