This poster campaign from M&C Saatchi encourages Londoners to visit new places in an innovative way.
Right now, London is the coolest city on the planet, and millions visit it every month. But there's a group of people who remain largely resistant to enjoy the UK capital's attractions, and that's Londoners themselves. To tempt them to explore what it has to offer, Transport for London (TfL) and M&C Saatchi have unveiled a colourful campaign entitled 'Without Leaving London'.
At first glance, the posters seem to be encouraging Londoners to travel the world and have new and exotic experiences - but then it becomes evident that these places are but a short train ride's distance within the capital itself.
Leading illustrators
Anyone who's ever lived in a large city, yet only ever visited its main attractions when entertaining visitors from out of town, will get the joke. And the artwork is beautifully executed, thanks to the talents of top illustrators Stanley Chow, Jack Hughes, Jack Hudson, Rob Bailey, Daniel Frost and Miguel Montaner.
The integrated campaign – running across press, outdoor (including digital), radio, content and digital display – will run until 7 September. There'll also be a takeover of Time Out magazine, with a co-branded landing page.
Poster designed by Rob Bailey
Poster designed by Jack Hudson
Poster designed by Daniel Frost
Poster designed by Miguel Montaner
Poster designed by Stanley Chow
Have you seen an impressive poster campaign? Let us know in the comments!
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Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.
