"We freaked out about AI for a couple of weeks," Vallée Duhamel on how being scared pushed them forwards

still from Vallée Duhamel video
(Image credit: Vallée Duhamel)

Vallée Duhamel is comprised of Canadian director duo Eve Duhamel and Julien Vallée. Over the past 18 or so years, they have created work for a roster of big name clients, including Apple, Google, Sony and Samsung and spoken at a range of creative events around the globe. But their success hasn't gone to their heads; I met them recently at OFFF Barcelona and found them to be two of the friendliest and most down-to-earth creatives I've ever interviewed.

My conversation with Vallée Duhamel spanned whether there's room in their creative process for logic, why they "freaked out" about AI initially, and what it's like creating films for products you aren't allowed to see (hello, Apple).

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.