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Queen Victoria's tailors rebranded for the modern age

henry poole fiasco design

Fiasco Design have crafted yet another royally wonderful website

First launching in 1806, Henry Poole & Co (opens in new tab) have become quite a business. First inventing the tuxedo and then fitting royals such as Queen Victoria and Sir Winston Churchill, this is a company that needed a website fit for a king. So the team at Fiasco Design (opens in new tab) had a big challenge on their hands.

"We've worked with Henry Poole & Co for a number of years and after much discussion it was decided that to help bring the brand into the 21st century," says co-founder and creative director of Fiasco, Ben Steers (opens in new tab). "We needed to redesign the site and ecommerce (opens in new tab) platform to cater for a growing number of mobile device users."

The site works over a fluid grid layout which would allow for it to adapt at pre-determined break points - making it accommodating for different mobile environments. The result is a beautifully responsive (opens in new tab) offering that perfectly suits the tastes, needs and ethos of the presitgious Savile Row tailor.

henry poole fiasco design

henry poole fiasco design

henry poole fiasco design

hnery poole fiasco design

hnery poole fiasco design

For more inspirational work, take a look at the Fiasco Design (opens in new tab) website.

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