Getting hands-on with the Samsung S25 Ultra has changed my mind about upgrading

 Samsung Galaxy S25 Ultra at Unpacked
(Image credit: Future)

Last night, Samsung announced its latest Galaxy S25 smartphone series at its annual Unpacked event, and I was reporting live from the company's London HQ to bring you all of the exciting updates. I spent some time after the event getting hands-on with the latest S25 Ultra flagship, and experiencing some very cool demos from Samsung's experts – but while I had an amazing time at the event, I was still left wondering if the S25 Ultra is a worthwhile upgrade from my Samsung S24 Ultra.

Samsung set the bar super high at last year's unpacked event, with industry-leading AI developments and big flagship upgrades to rival even the best iPhones for photography. It can't have been easy to try and top this already excellent technology, but I was hoping for a few more standout features from Samsung to make upgrading an obvious choice.

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Beth Nicholls
Ecommerce Writer

Beth is Creative Bloq’s Ecommerce Writer and has the fun job of finding you the very best prices and deals on creative tech. Beth kicked off her journalistic career writing for Digital Camera World, and has since earned bylines on TechRadar too. With a Masters degree in Photography, Beth loves getting to tinker with new cameras, especially camera phones, as the resident Samsung fan on the team. Her background working as a tester for CeX let her play around with all kinds of weird and wonderful products, including robots, and she’s recently gotten into 3D printing too. Outside of CB, you’ll find her gaming on her PS5, photographing local shows under the alias Bethshootsbands, and making TikToks of her dog, Tilly. 

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