5 features of Google Analytics you should be using

Google Analytics was first released in November 2005 and the main features as part of this original release were rather basic. Since then, the tool has improved incredibly and now has so many features that you would be forgiven for missing them and not using the tool to its full potential. It is now a business measurement platform and can be used with websites, mobile apps and a huge number of internet-connected devices.

Here are some of those features that you may not be aware of but should be making full use of.

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