Skip to main content

Go on a psychedelic interactive trip with Io Echo

Pop duo Io Echo (opens in new tab) have made this surreal, interactive video for the title track - Ministry of Love - from their debut album. The cool video allows users to experience each scene in a unique way, using simple drag, drop and click controls.

There's a host of visuals to toy with, including dragging singer Ioanna Gika and bandmate Leopold Ross around in a black and white vortex, mix and matching square panels of Gika's face and much more.

The experential video was developed by the same team of programmers behind Arcade Fire’s We Used To Wait awesome, interactive experience. And they've filled Ministry of Love with stimulating interactions and surreal images, making it impossible to watch just once.

Like this? Read these!

What do you think of this cool, interactive music video? Let us know in the comments box below...

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.