Go on a psychedelic interactive trip with Io Echo
Los Angeles-based band Io Echo invite fans to fully engage with their sound and vision in this cool, interactive video.
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Pop duo Io Echo have made this surreal, interactive video for the title track - Ministry of Love - from their debut album. The cool video allows users to experience each scene in a unique way, using simple drag, drop and click controls.
There's a host of visuals to toy with, including dragging singer Ioanna Gika and bandmate Leopold Ross around in a black and white vortex, mix and matching square panels of Gika's face and much more.
The experential video was developed by the same team of programmers behind Arcade Fire’s We Used To Wait awesome, interactive experience. And they've filled Ministry of Love with stimulating interactions and surreal images, making it impossible to watch just once.
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What do you think of this cool, interactive music video? Let us know in the comments box below...
Daily design news, reviews, how-tos and more, as picked by the editors.

The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.