In today's oversaturated market, you have to do something pretty special to grab the attention of music lovers. Here, popular music site Pitchfork has gone above and beyond to bring fans the 'Cover Stories' series (opens in new tab) - parallax scrolling, interactive interviews unlike any other. And their interview with British newcomers Savages (opens in new tab) is the best yet.
Masterminded by Pitchfork's creative director, Michael Renaud (opens in new tab) - with a little help from assosciate editor Laura Snapes (opens in new tab) - this award-winning (opens in new tab) interview is a feast for the eyes. Moving portrait photography and video content by Se Young (opens in new tab) accompanies insightful text, whilst the music player provides the perfect soundtrack.
Edited by Ryan Dombal (opens in new tab), the quotes effortlessly evoke the overall feel of the page, whilst the colour scheme brings it all together. Whether you're a fan of the band or not, there's no denying this is a beautiful result in web design. It just goes to show how passion and creative collaboration can provide something really special.
See the Savages interview for yourself over on Pitchfork (opens in new tab).
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Have you seen a great example of parallax scrolling (opens in new tab)? Let us know about it in the comments box below!