Pitchfork reinvents the interview with scrolling sensation

parallax scrolling

The 'Cover Stories' series recently won a webby award for 'Best Visual Design'

In today's oversaturated market, you have to do something pretty special to grab the attention of music lovers. Here, popular music site Pitchfork has gone above and beyond to bring fans the 'Cover Stories' series (opens in new tab) - parallax scrolling, interactive interviews unlike any other. And their interview with British newcomers Savages (opens in new tab) is the best yet.

Masterminded by Pitchfork's creative director, Michael Renaud (opens in new tab) - with a little help from assosciate editor Laura Snapes (opens in new tab) - this award-winning (opens in new tab) interview is a feast for the eyes. Moving portrait photography and video content by Se Young (opens in new tab) accompanies insightful text, whilst the music player provides the perfect soundtrack.

Edited by Ryan Dombal (opens in new tab), the quotes effortlessly evoke the overall feel of the page, whilst the colour scheme brings it all together. Whether you're a fan of the band or not, there's no denying this is a beautiful result in web design. It just goes to show how passion and creative collaboration can provide something really special.

parallax scrolling

parallax scrolling

parallax scrolling

parallax scrolling

See the Savages interview for yourself over on Pitchfork (opens in new tab).

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.