Design for the future

Packaging may be a relatively minor accomplice in the 'big picture' crime of wasting world resources, but due to its omnipresence, it attracts much of the anger and blame.

Amongst all the noise and highly charged emotions, packaging designers need to find the thread of common sense that can enable them to design knowingly: when to think big, when to think small, and what differences we can make to the design of more sustainable products.

But sustainability is a tricky area to get right. Its parameters and measures are complex and difficult to define, while their relationship is dynamic and totally interdependent. What follows are 20 pointers to help you think a little greener in your design work.

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