Want to create a design blog that stands out among the thousands of others? Then follow this expert advice from creative agency Superdream.
The web, and in particular the blogosphere, is a crowded place. With so many blogs out there, it’s important to make sure you create a design blog that stands out from the crowd in more ways than one. And the basics of a brilliant blog start with the design.
The first thing your readers see when they visit your site needs to be eye-catching and engaging. It needs to be attractive, creative, and clever. But more than that, your blog design needs to speak to your readers. It needs to tell them why you’re different, what you’re offering, and why they should take the time to read on.
So, how to create a design blog that will attract and enthrall? Here are seven tips that will take your offering from interesting to inspirational...
01. Keep things simple
When creating a design blog, it can be tempting to go crazy. After all, you want your blog to stand out and people to remember you. How harmful can a rainbow of colours and a plethora of fonts be?
The answer is: very!
Keep your blog design simple. Stick to no more than three colours, and three fonts. With fonts; you need a heading, subheading and body copy font. Your main text font can then be enhanced by different weights or attributes, but keep these to a minimum.
02. Use contrasting colours
Don’t go crazy, and keep to a simple colour scheme. Contrasting colours can work well in the right design. It's a good rule of thumb that your blog features a main primary colour, a shade of grey, and a colour for your call-to-action.
03. Embrace white space
When finding inspiration before you create a design blog, don’t be afraid of white space. On the contrary, white space can really enhance your design and keep it looking professional.
Don’t be afraid to leave some parts of the design empty where it warrants it. You should also use white space as borders to help highlight key parts of the blog. Remember, sometimes less really is more.
04. Keep your design goal-driven
Is the purpose of your blog is to get conversions - whether that’s sales, sign-ups, or enquires? If that's the case, then everything else comes second. This means you should create a design blog that is designed with three things in mind:
- Topic - what is your blog about?
- Value proposition - what makes it unique?
- Audience - who is your main target audience?
To get conversions your design blog needs a strong call-to-action in its design. Be that headlines, prominent buttons, or even arrows. A goal-driven design will help your blog convert, and keep visitors coming back time and time again.
05. Follow conventions
It can be easy to forget about the important features of a blog when getting creative with the design. Whatever your blog ends up looking like, make sure you keep the main conventions of a blog in place. These include:
- Subscription options
- Author attribution
- Search bars
These all make your design blog easy to navigate which is a highly important feature. Keeping these elements in place will make your content easy to find, and keep your visitors on the blog for longer. Together, all this adds up to a goal-driven design.
Although for the most part it's important to follow conventions, it's also important to break the rules from time to time!
Your design blog is what you make it. It's your outlet for your thoughts, feelings, and expertise. That means you shouldn’t be afraid to play about with the rules of design.
Try a few new elements, and experiment with colours, fonts, and placement. By mixing things up, you create a visually exciting experience for your audience. Just make sure that your readers can always find your posts, and exactly what they’re looking for.
07. Make it responsive
With three million mobile web users and counting, your design blog will be missing out on vital traffic - and goal completions - if it’s not responsive. Work closely with a designer and developer to help produce a design that is both eye-catching and functional.
Your blog is what you make it, and it’s important you keep your personality in there. By following these tips, you can help get your blog off the ground and get people talking.
- Superdream is a leading creative agency, specialising in website design. If your blog could do with a lick of paint, speak to their team of designers today to see what they can do for you.
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