So, you've decided to start your own blog? It might be to share your expert drawing tips or just to drum up a bit of interest in your design portfolio, but before you rush into anything, consider this: the web, and in particular the blogosphere, is a crowded place.
With so many blogs out there, it's important to make sure you know how to start a blog that stands out from the crowd. Your blog needs to be attractive, creative, and clever. But more than that, your blog design needs to speak to your readers. It needs to tell them why you're different, what you're offering, and why they should take the time to read on.
So, do you need to know how to start a blog that will attract and enthral? Here are 10 tips that will get you started then take your offering from interesting to inspirational...
01. Choose a blogging platform
There are several blogging platforms out there from traditional mainstays Blogger and Wordpress to relative upstarts Tumblr, Squarespace and Ghost – or if you're feeling bold and know your code you can create your blog from scratch. Which platform you choose will very much depend on what you're most comfortable using, how involved you want to be with the creation process, and what you plan to put on it.
The good news is that most of these are either free blog platforms or have a trial session so you can give it a whirl and see if it suits you.
02. Decide upon content
You want to learn how to start a blog, but do you know what you want a blog for in the first place? Blogging for the sake of blogging is pointless and you'll soon get bored and your carefully crafted site will soon be home to nothing but tumbleweed.
Sometimes it is a good idea to grab a pad and pen before you even start and jot down the types of blog posts you'd like to be publishing, and it will always be a reference point you can come back to if the ideas seem to have dried up. Only then should you move on - you know how to start a blog, now it's time to design and populate it...
03. Keep things simple
When creating a design blog, it can be tempting to go crazy. After all, you want your blog to stand out and people to remember you. How harmful can a rainbow of colours and a plethora of fonts be?
The answer is: very!
Keep your blog design simple. Stick to no more than three colours, and three fonts. With fonts; you need a heading, subheading and body copy font. Your main text font can then be enhanced by different weights or attributes, but keep these to a minimum.
04. Use contrasting colours
Don't go crazy, and keep to a simple colour scheme. Contrasting colours can work well in the right design. It's a good rule of thumb that your blog features a main primary colour, a shade of grey, and a colour for your call-to-action.
05. Embrace white space
When finding inspiration before you create a design blog, don't be afraid of white space; it can really enhance your design and keep it looking professional.
Don't be afraid to leave some parts of the design empty where it warrants it. You should also use white space as borders to help highlight key parts of the blog. Remember, sometimes less really is more.
06. Keep your design goal-driven
Is the purpose of your blog is to get conversions - whether that's sales, sign-ups, or enquires? If that's the case, then everything else comes second. This means you should create a design blog that is designed with three things in mind:
- Topic: what is your blog about?
- Value proposition: what makes it unique?
- Audience: who is your main target audience?
To get conversions your design blog needs a strong call-to-action in its design. Be that headlines, prominent buttons, or even arrows. A goal-driven design will help your blog convert, and keep visitors coming back time and time again.
07. Follow conventions
It can be easy to forget about the important features of a blog when getting creative with the design. Whatever your blog ends up looking like, make sure you keep the main conventions of a blog in place. These include:
- Subscription options
- Author attribution
- Search bars
These all make your design blog easy to navigate which is a highly important feature. Keeping these elements in place will make your content easy to find, and keep your visitors on the blog for longer. Together, all this adds up to a goal-driven design.
Although for the most part it's important to follow conventions, that doesn't mean you shouldn't break the rules from time to time!
Try a few new elements, and experiment with colours, fonts, and placement. By mixing things up, you create a visually exciting experience for your audience. Just make sure that your readers can always find your posts, and exactly what they're looking for.
09. Make it responsive
With three million mobile web users and counting, your design blog will be missing out on vital traffic – and goal completions – if you ignore responsive web design. Work closely with a designer and developer to help produce a design that is both eye-catching and functional.
10. Promote it!
There is no point in knowing how to start a blog without learning how to promote it too... This is where social media comes into its own. Create Facebook, Twitter and Google+ pages for your blog, or use existing accounts to shout about it. If you are involving a lot of images in your blog, why not set up Pinterest and Instagram accounts too.
Most modern blogging platforms such as Squarespace provide integration for everything from Twitter and Instagram to Tumblr and Dribbble, so you can spread the message quickly and effectively.
Additional contributions from Superdream, a leading creative agency specialising in website design. If your blog could do with a lick of paint, speak to their team of designers today.