How to take a real car out for a virtual test drive

TRO Group commissioned Projection Advertising to create a permanent installation at the Nissan Innovation Station in London's O2 Arena, showcasing the Nissan Leaf electric car. The aim was to use projection mapping and real-time rendering to create an authentic, immersive driving experience that would highlight the car's selling points.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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