Budget to Beat the Slowdown

01 Make your staff work for you
Agencies of all sizes can choose not to replace staff who leave, instead drawing on freelance talent to plug gaps as demand dictates. This way, if a recession brings periods of light workloads, you won't be paying people for whom you have no work - and you're less likely to have to make morale-sapping redundancies.

02 Location, location, location
As far as the workspace is concerned, rent, rates, heating and lighting are fixed costs that take no account of profitability. Opting for lower-cost premises outside of city centres is a good option for those who can as, if work tails off, these costs will hurt West End agencies far more than they will those operating from more affordable locations (many of which offer great national transport links).

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