Ogilvy's Graham Fink on China's advertising revolution

Having been in China for exactly two years now, I've seen huge changes. Shanghai looks very different now to how it did when I first arrived. The pace here is so much faster than the UK, and it’s an incredibly exciting city to live in.

Just as everything moves along quickly here, the design scene is shifting, too. This year, the Cannes Lions festival hosted its first ever China Day, attended by clients, creatives and even government ministers. That has to be a good thing - it means creativity is high on the agenda, and now it needs to be more prevalent in the work Chinese studios are producing.

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