Giant Nike billboard takes knitting to new heights
Nike's latest campaign for their Free Flynit sneakers see them put on a live ‘knitting session’ on a giant billboard.
Nike is one of the forerunners of the industry when it comes to advertisement. Producing one of the most well-known tag lines with 'Just Do It' and creating some incredibly iconic commercials, here the sportswear manufacturer has decided to tackle the art of billboard advertising.
To promote their latest Free Flyknit sneakers, Nike got together with advertising giants Wieden + Kennedy Shanghai to knit a humongous shoe onto a billboard. With the help of three workers, strips of neon green were threaded together to create the shoe on top of a bare foot.
And it's not just the billboard itself that will catch the eye of passers-by; the live knitting sessions took place on Nanjing East Road - one of the most heavily trafficked streets in Shanghai. That would certainly brighten up your morning commute!
[via Design Taxi]
Like this? Read these!
- Free tattoo fonts for designers
- Create a perfect mood board with these pro tips
- The ultimate guide to logo design
What's been your favourite Nike commercial? Let us know in the comments box below!
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Get top Black Friday deals sent straight to your inbox: Sign up now!
We curate the best offers on creative kit and give our expert recommendations to save you time this Black Friday. Upgrade your setup for less with Creative Bloq.
The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.
Related articles
- I’m obsessed with Pinterest's weird and wonderful trend predictions for 2025
- 50 years of Dungeons & Dragons: art and insights from Tony DiTerlizzi, Ralph Horsely, Anne Stokes and other leading illustrators
- 'Anti-human' pro-AI billboards spark public outrage (but that's the point)
- From Art Deco to psychedelia: 5 packaging design trends to watch in 2025