Skip to main content

Giant Nike billboard takes knitting to new heights

Nike is one of the forerunners of the industry when it comes to advertisement. Producing one of the most well-known tag lines with 'Just Do It' and creating some incredibly iconic commercials, here the sportswear manufacturer has decided to tackle the art of billboard advertising (opens in new tab).

To promote their latest Free Flyknit sneakers (opens in new tab), Nike got together with advertising giants Wieden + Kennedy Shanghai (opens in new tab) to knit a humongous shoe onto a billboard. With the help of three workers, strips of neon green were threaded together to create the shoe on top of a bare foot.

And it's not just the billboard itself that will catch the eye of passers-by; the live knitting sessions took place on Nanjing East Road - one of the most heavily trafficked streets in Shanghai. That would certainly brighten up your morning commute!

[via Design Taxi (opens in new tab)]

Like this? Read these!

What's been your favourite Nike commercial? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.