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Saatchi & Saatchi eye-up new TV campaign

Sao Paulo-based creative agency F/Nazca Saatchi & Saatchi (opens in new tab) is known for its creative approach to advertising. Producing some of the best TV spots to grace our screen, they've brought us delightful character design, animation and more.

This latest campaign is no different. Created for Pan American Association of Eye Banks (APABO) (opens in new tab) the commercial, entitled 'Olhos Dão Vida', aims to raise awareness of corneal donation to reduce the number of visual impaired corneal problems in Latin America.

Showcasing how a pair of adorable eyes can give life to almost any object, the agency hope that their playful approach will make more people donate their organs in a time of need.

saatchi & saatchi campaign

saatchi & saatchi campaign

saatchi & saatchi campaign

saatchi & saatchi campaign

saatchi & saatchi campaign

[via Design Taxi (opens in new tab)]

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