How gender affects design

2018 was the year that witnessed the Women’s March, Beyonce’s empowering set at Coachella and a defiant global female movement in the form of #MeToo. Coincidentally, it also marked the 100-year anniversary of the female right to vote in the UK. Following years of relentless campaigning, in 1918, eight and a half million British women finally secured the right to have their say.

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Donna West joined global brand consultancy Interbrand in 2017, to manage the consumer team, overlooking creative output and ensuring the growth of the consumer section of the company. She works with clients as part of Interbrand London and its global network, such as Hertz, Virgin and ASOS.