How to convince your clients that design takes time

Formed in 1992, johnson banks has been running for 24 years, the past 15 years of which it has concentrated almost exclusively on branding, specialising in cultural, education and not-for-profit clients.

With a haul of awards under his belt, including a prestigious D&AD Black Pencil, Johnson is a firm believer in taking time to get design right, and in placing as much value on strong content writing as on design. Here he explains, along with account director Katherine Heaton, why great design is worth the wait.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.