How to get started with mood boards

Once relatively exclusive to the fashion design industry, nowadays mood boards are everywhere – design, architecture, politics, education, therapy… basically anywhere one’s brand or identity is a work in progress. I use them a lot in the design work I do, whether for a brand identity project, or to determine the mood of an internal campaign for an already well-established brand.

Mood boards can evoke immediate visceral reactions, acting as a litmus test of how others perceive your brand

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Kris Travis
Kris Travis is a designer for A.wordsmith, a boutique public relations firm in Portland, Oregon. Travis has over a decade of art direction and design experience for clients including Portland Trail Blazers, Waggener Edstrom Worldwide and Wacom Americas. With a keen eye for detail and thoughtful problem-solving skills, Travis helps translate marketing goals into creative, relevant and impactful visual solutions.