How to hack the Instagram algorithm

It's no secret that Instagram can be a very powerful marketing tool. Use it right, and it can help you grow your brand and tap into entirely new audiences – there are plenty of amazing Instagram designers doing just that. But like any promo tool, getting the best from Instagram can be tricky.

Someone who has well and truly mastered the platform is Dot Lung, the self-styled 'Mother of Social Media Dragons'. Yesterday, she revealed her fail-safe formula for gaining and retaining followers to a packed room at Digital Design Days, and we caught up with her afterwards to find out a bit more. Here are five hot tips for hacking the Instagram algorithm.

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.