The secrets of a successful launch

(Image credit: Dan Matutina)

Finally, it's the all-important day that you unveil your new product or service to the world. Congratulations! This is the moment you've been building towards. You might think you've reached the end of the road – and, shortly, you can enjoy a well-earned beverage of your choice – but really this point is just the beginning of the journey.

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Christopher Murphy is a writer, designer and speaker based in Belfast. He's a passionate educator, mentor to creative entrepreneurs, and the author and publisher of Tiny Books.