Animation has never been bigger in television and advertising. Switch on practically any channel and within minutes you're likely to have spotted at least a couple of animated titles, maybe one or two character-based ads, and almost certainly an animated ident. The reason for this is partly financial, because animation can save thousands in production costs, and because it looks great too.
Thanks to Adobe's Creative Suite of software, animating elements drawn in Photoshop and Illustrator has never been easier. Adobe After Effects' tool palette and layout capabilities are similar to those of Illustrator or Photoshop, so you'll be able to get to grips with them in no time.
