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Make your adverts move

Animation has never been bigger in television and advertising. Switch on practically any channel and within minutes you're likely to have spotted at least a couple of animated titles, maybe one or two character-based ads, and almost certainly an animated ident. The reason for this is partly financial, because animation can save thousands in production costs, and because it looks great too.

Thanks to Adobe's Creative Suite of software, animating elements drawn in Photoshop and Illustrator has never been easier. Adobe After Effects' tool palette and layout capabilities are similar to those of Illustrator or Photoshop, so you'll be able to get to grips with them in no time.

In this project, you'll learn how to animate using both vector and bitmap artwork in After Effects. Simply use the elements provided in the support files to work along with this tutorial, or start from scratch by creating some imagery of your own.

Click here to download the support files (6.25MB)

Click here to download the tutorial for free

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.