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Animated illustrations pop out of Sony's new smartphones

volanco illustrations

We love the mix of geometric styles and bold colours

Creating a campaign for a product launch has to work across a number of platforms, inticing new customers and catching the eye of old ones. Here, Portugal based illustration studio Mother Volcano (opens in new tab) was commissioned by Paris based agency Uzful (opens in new tab) for a new Sony (opens in new tab) project.

They created these nine allegoric characters that have been brought to life by AIM in this fun and informative campaign for Sony Mobile introducing the new Xperia Z Ultra. Colourful, bold and in-your-face, you'll fall in love with the animated creations.

Using a geometrical style in combination with a limited vibrant flat colour palette, the team at Mother Volcano have come up trumps when it comes to character design.

volanco illustrations

volanco illustrations

volanco illustrations

volanco illustrations

volanco illustrations

volanco illustrations

volanco illustrations

[via Veerle (opens in new tab)]

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.