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Animated illustrations pop out of Sony's new smartphones

volanco illustrations

We love the mix of geometric styles and bold colours

Creating a campaign for a product launch has to work across a number of platforms, inticing new customers and catching the eye of old ones. Here, Portugal based illustration studio Mother Volcano was commissioned by Paris based agency Uzful for a new Sony project.

They created these nine allegoric characters that have been brought to life by AIM in this fun and informative campaign for Sony Mobile introducing the new Xperia Z Ultra. Colourful, bold and in-your-face, you'll fall in love with the animated creations.

Using a geometrical style in combination with a limited vibrant flat colour palette, the team at Mother Volcano have come up trumps when it comes to character design.

volanco illustrations

volanco illustrations

volanco illustrations

volanco illustrations

volanco illustrations

volanco illustrations

volanco illustrations

[via Veerle]

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