Profitable partnerships

In the commercial design and illustration arena, sub-contracting is as common as budgets, briefs and back-breaking deadlines - yet there's another more fitting phrase for this practice: collaboration. The best creative agencies can't do all their work in-house, while small agencies and freelancers don't often pitch for key accounts. So in the design industry, where specialisms bring greater creative energy and ideas, collaboration is king.

In a typical above-the-line design project the account-holding advertising agency is given a campaign brief. They locate the key messages, establish a theme and visual feel, then set about putting the project - or separate elements of the project - out to tender. Selected creative agencies and studios are invited to pitch for the work, or the ad agency chooses a regular, dependable studio team that they know will bring an extra edge to the work.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.