Rapid prototyping in mobile app design

Businesses are constantly being told they need to innovate – but that's easier said than done. To innovate you also need to experiment, and experiments can go wrong. Any business can be both cash-strapped and time-poor, and these crucial factors determine how much leeway they have to try something new.

With the average app costing tens to hundreds-of-thousands of pounds, it's hard to commit to such a large spend when you have no idea if your concept will be a success. But apps are certainly worth it for businesses when they get them right.

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