7 pro tips for starting a new branding project

It isn't always easy to get hold of Pentagram partner Natasha Jen. So when we bumped into her at Kyoorius Designyatra 2014 in Goa, India, we took the opportunity to ask her a few questions about life at the global design firm, and how she tackles new branding projects.

Jen is the only designer to have progressed from intern to partner in Pentagram's history. In July 2010 she launched her own studio, Njenworks, and since becoming a partner at the New York office in April 2012, has continued to develop her reputation for working across multiple fields and formats, from branding and identity to environmental, exhibition, interactive and beyond.

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.