We've seen some outstanding uses of colour in branding (opens in new tab) over the years and this project from Portuguese agency oraviva! designers (opens in new tab)incorporates Alice in Wonderland and custom playing card designs (opens in new tab) into one beautiful branding output.
They came up with the idea of producing visuals with the same richness and graphic detail of those found on traditional playing cards (which play a pivotal role in the Alice story.
"From this starting point we created several geometric shapes related to the 'cards' theme and combined them with thin, organic lines to create patterns and ultimately some of the main characters of Alice in Wonderland," they explain. "To display the title we used Maximiliano Sproviero (opens in new tab)'s 'erotica capitals', with the line used in the illustrations designed exactly the same width as the letters."
See more inspiring work from oraviva! designers on their website (opens in new tab).
What do you make of this branding? Let us know in the comments box below!