Airline Qantas celebrates its extensive network of services with a new print and motion campaign.
Ausmerica combines opposite ends of the world to showcase an extensive range of services
We've seen countries and their flags provide inspiration for a number of projects, including a recent project which saw the world's flags turned into a beautiful new font. This latest project was created for international airline Qantas to celebrate their extensive services.
'Ausmerica' is a new font created by Serial Cut that sees the studio stay true to their bizzare and avant-garde style. "Droga5 came to us with the word 'Ausmerica' - a portmanteau of Australia and America - and asked us to create the lettering, and to fill each letter with a different landmark that would illustrate a journey," said Serial Cut's Sergio del Puerto.
"The creatives told us, 'The first letter should be Sydney, the second should be the interior of the aircraft,' and so on, and we submitted our interpretations." The result is a weirdly wonderful campaign for the airline that will certainly attract attention.
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Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.
