This branding concept was inspired by the Deep Blue Something song, 'Breakfast at Tiffany's'.
Producing branding concepts is a great way to get creative – taking something that you already love, be it a song, a movie or a book – and turning it into a project that could be used in real life. This project caught our eye immediately thanks to its intricate pattern work and playful execution.
"This is a project I wish was real," explains Greece-based designer Anna Trympali, who is responsible for the branding concept. "The colour and the look and feel of this project is inspired by the Deep Blue Something song, Breakfast at Tiffany's".
Featuring everything from aprons, to trays, to bags and bowls, the branding works across all aspects of the imaginary restaurant. Keeping the colour palette as simple as she has has only worked to her advantage and the success of the concept overall. If only it was real!
Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.