Extreme makeovers

Appearance is everything, and a strong logo is a powerful way to make a brand stand out from the crowd. Consider the red, white and blue of the Pepsi emblem, the BBC's solemn multi-platform typography or the classic Mercedes-Benz badge. Yet even these global brands have needed to freshen up their image to stay in touch with their target markets. Only a few logos, such as Nike's iconic 'swoosh' and McDonald's 'golden arches', have stood the test of time and resisted change.

A logo redesign can reinvigorate a tired or fading brand. This could involve simply tweaking the logo or updating the typeface. For example, when Xerox rebranded in January 2008, it kept faith with its recognisable red palette, but updated its 40-year-old logo by changing the font (to FS Albert) and adding a red sphere (to convey the idea of a global company). The result is a softer, round-edged wordmark and a new brand icon that is more relevant and less formal.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.